23 2 / 2012

thedailywhat:

Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.
The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.
Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)
The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.
There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.” 
[shine / ontd.]

gah

thedailywhat:

Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.

The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.

Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)

The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.

There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.” 

[shine / ontd.]

gah

(Source: thedailywhat)

  1. bookgirl22 reblogged this from justspilledcoffee
  2. potsl reblogged this from thedailywhat
  3. mrnobody reblogged this from thedailywhat
  4. animatedbylove reblogged this from littleliteraryclassics and added:
    Wow I had to look very carefully to notice their butts went from flat to full….but yeah they’re all skinny- I wonder who...
  5. thesubpar-gatsby reblogged this from crooked-sun
  6. crooked-sun reblogged this from stateless1972
  7. b0n-nuit reblogged this from stateless1972
  8. elliewyant reblogged this from stateless1972
  9. stateless1972 reblogged this from thedailywhat
  10. subliminaladjectives reblogged this from gethustle
  11. ilikeyousunshine reblogged this from villainscircle
  12. villainscircle reblogged this from 00099000
  13. 00099000 reblogged this from thedailywhat and added:
    Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for...
  14. brasiliant reblogged this from thedailywhat
  15. soulofapoet reblogged this from lloudmouth and added:
    This is a very very sad and incredibly epic fail. They look like they’re all just about the same size. There may be a...
  16. missentitlement reblogged this from lafilleboheme
  17. 1-9-4-0 reblogged this from optais-amme
  18. glitterandpebbles reblogged this from optais-amme
  19. optais-amme reblogged this from thedailywhat
  20. lafilleboheme reblogged this from thedailywhat
  21. dypsomaniacc reblogged this from allergator and added:
    It’s just different size asses -.-
  22. allergator reblogged this from disgustingwasteland
  23. hernymills reblogged this from dieintherain and added:
    SUPREME IS A FUCKING PIZZA, NOT A BODY TYPE
  24. piarrylovescupcakes reblogged this from thedailywhat
  25. lastdayofautumn reblogged this from beautyandterror
  26. dieintherain reblogged this from disgustingwasteland
  27. stephaniemiranda reblogged this from dangerrevolt
  28. dangerrevolt reblogged this from disgustingwasteland and added:
    The Latina would be the one with a booty -__-
  29. localyolk reblogged this from disgustingwasteland
  30. disgustingwasteland reblogged this from phylacterystashbox and added:
    It doesn’t *sigh*
  31. benideti reblogged this from thedailywhat
  32. alittlebiteofeverything reblogged this from thedailywhat